Media & Performance Marketing Specialist
About Siyaho
At Siyaho, we sit at the intersection of technology, hospitality, and adventure. We are building the modern digital infrastructure for Pakistan’s tourism industry, connecting passionate local tour operators directly with travelers searching for their next unforgettable journey. From empowering local agencies with smart management software on dash.siyaho.com to curating a seamless booking experience on siyaho.com, we are solving real operational challenges at scale.
Role overview
We are looking for a data-driven and creative Media & Performance Marketing Specialist to manage end-to-end ad campaigns, paid media acquisition, and channel promotion. You will oversee budget allocation, design targeted paid campaigns, analyze performance metrics, and drive acquisition for Siyaho's B2B ecosystem.
Key responsibilities
- Paid Media Management: Plan, set up, and optimize user acquisition campaigns on Meta Ads (Facebook/Instagram), Google Ads (Search & Display), LinkedIn Ads, and YouTube.
- Campaign Optimization: Monitor KPIs such as CAC (Cost per Acquisition), ROAS (Return on Ad Spend), CTR, and conversions to ensure maximum ROI.
- Content & Ad Strategy: Collaborate with graphic designers and copywriters to launch high-performing ad creatives and messaging tailored for B2B audiences.
- Funnel Analytics: Track conversion funnels on Google Analytics (GA4) and ad platform pixels to optimize landing page performance and conversion rates.
- A/B Testing: Run continuous tests on ad copy, imagery, target demographics, and landing pages.
- Reporting: Prepare weekly/monthly media reports with actionable insights and strategy adjustments for leadership.
Key requirements
- Experience: 1 to 3 years of hands-on experience running performance ads and media campaigns (B2B SaaS or travel experience is a plus).
- Platform Mastery: Strong proficiency with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Analytics: Solid understanding of Google Analytics (GA4), Meta Pixel tracking, and UTM parameter tagging.
- Budget Management: Experience tracking and optimizing monthly ad spends to keep acquisition costs low.
- Data-Driven Mindset: Ability to translate ad data into strategic improvements.
Nice-to-haves
- Experience with retargeting strategies and email marketing automation tools.Familiarity with basic design/editing tools (Canva, Photoshop, etc.) for quick ad tweaks.
- Experience running lead generation campaigns targeted at business owners or agencies.
Why join us?
Your code, campaigns, and designs will directly help hundreds of local businesses grow and thousands of travelers explore. We cut the bureaucracy. If you have an idea that improves the product or scales our reach, you’ll have the autonomy to build it. We are a team of problem solvers, builders, and travelers. We value curiosity, continuous learning, and sharp execution over titles.
Application form
Learn more about Siyaho, our About Us story, or list your tours as a partner.